LET'S WORK TOGETHER
Dynamic sales & marketing executive with 15+ years of driving growth through strategic partnerships, cross-functional collaboration, and innovative go-to-market execution. Known for translating emerging technologies into customer-centric solutions that unlock new revenue streams and deepen partner engagement. A trusted leader who combines creative problem-solving with data-driven insights to deliver measurable impact across complex ecosystems.
Assistant Producer
Show Promotions
Worked with promotions staff to coordinate exhibits and broadcasts at major events and businesses
Created digital media including promotional videos and assisted in promotional marketing projects
Assisted producers with show and content ideas
Senior Manager
Client Relations
Directed marketing database, SEM, email, social media, and display ad campaigns across multiple channels
Analyzed performance data for 40+ Enterprise clients monthly; advised executives on KPI-boosting strategies
Promoted to Client Relations Manager in Jan 2017, overseeing full account management operations
Defined and implemented retention goals for the entire Account Management team
Grew Account Management team from 6 to 12 full-time employees
Enterprise/StrategicÂ
Customer Success Manager
Strategic consultant to Enterprise teams across social media, community management, analytics, and marketing
Primary advisor to top gaming and sports clients including EA, Activision, Twitch, MSG Entertainment, and multiple pro teams
Maintained deep product expertise to serve as a trusted advisor across all major social platforms
Delivered actionable insights through data collection and analysis using social listening tools
Led QBRs to reinforce platform value and strengthen long-term customer relationships
Achieved 94% retention across a 30+ customer Enterprise portfolio through proactive strategy and support
Senior DirectorÂ
Partnerships & Marketing
Orchestrated full-cycle partnership activations with NBA, NHL, MLS, and others, enhancing brand equity, fan engagement, and first-party data acquisition through experiential and digital campaigns
Negotiated & launched mobile gaming initiatives via group licensing deals with pro leagues and alumni associations, leveraging athlete IP to drive downloads, retention, and monetization
Developed and executed partner marketing strategies that increased user engagement by 30% and program participation by 50%
Owned affiliate & creator partner ecosystems, overseeing recruitment, onboarding, and optimization across Twitch, YouTube, and TikTok
Directed agency relationships across creative, media, and experiential verticals, ensuring alignment with brand goals and delivering on KPIs
Led integrated, multi-channel campaigns across digital, social, and traditional media, driving reach, conversion, and brand lift through data-driven targeting and storytelling
Partnership Development
Client Relationship Management
Strategic Account Expansion
Partner Enablement
Cross-Functional Collaboration
Data-Driven Decision Making
Social Listening & Market Insights
Product Evangelism
CRM & Partner Tools Efficiency
Accountable & Results Driven
Process Optimization
Activation Expertise
Executive-Level Communication
Customer-Centric Mindset
Scrappy Execution