Assistant Producer

Show Promotions

• Worked with promotions staff to coordinate exhibits and broadcasts at major events and businesses

• Created digital media including promotional videos and assisted in promotional marketing projects

• Assisted producers with show and content ideas

Senior Manager

Client Relations

• Directed marketing database, SEM, email, social media, and display ad campaigns across multiple channels

• Analyzed performance data for 40+ Enterprise clients monthly; advised executives on KPI-boosting strategies

• Promoted to Client Relations Manager in Jan 2017, overseeing full account management operations

• Defined and implemented retention goals for the entire Account Management team

• Grew Account Management team from 6 to 12 full-time employees

Enterprise/Strategic 

Customer Success Manager

• Strategic consultant to Enterprise teams across social media, community management, analytics, and marketing

• Primary advisor to top gaming and sports clients including EA, Activision, Twitch, MSG Entertainment, and multiple pro teams

• Maintained deep product expertise to serve as a trusted advisor across all major social platforms

• Delivered actionable insights through data collection and analysis using social listening tools

• Led QBRs to reinforce platform value and strengthen long-term customer relationships

• Achieved 94% retention across a 30+ customer Enterprise portfolio through proactive strategy and support

Senior Director 

Partnerships & Marketing

• Orchestrated full-cycle partnership activations with NBA, NHL, MLS, and others, enhancing brand equity, fan engagement, and first-party data acquisition through experiential and digital campaigns

• Negotiated & launched mobile gaming initiatives via group licensing deals with pro leagues and alumni associations, leveraging athlete IP to drive downloads, retention, and monetization

• Developed and executed partner marketing strategies that increased user engagement by 30% and program participation by 50%

• Owned affiliate & creator partner ecosystems, overseeing recruitment, onboarding, and optimization across Twitch, YouTube, and TikTok

• Directed agency relationships across creative, media, and experiential verticals, ensuring alignment with brand goals and delivering on KPIs

• Led integrated, multi-channel campaigns across digital, social, and traditional media, driving reach, conversion, and brand lift through data-driven targeting and storytelling